So controversial thru her “sad”&“happy” mysterious smile, the legendary portrait of Italian Renaissance Mona Lisa was chosen by Amelia Ursache as an inspirational icon for the autumn/winter 2012-13 collection.
The key garments for this season are coats, jackets and dresses in soft qualities of bouclé wool and velvet, designed in colors of precious stones: Rubin red, Turquoise blue, Opal ochre.
Large and squared necklines, pointed waists and “balloon” sleeve details reminds of a historical elegance which in combination with metallic bold buttons and zippers, gives to the outfits the modern touch of innovative casual wear.

Complete line of woman wear. High-street fashion and cocktail.
Fabrics: batiste and satin cotton; silk chiffong.

Have you ever thought about your key? The little metal piece you are wearing in your pocket or your handbag every day? Isn’t that hard to see it as something else than a simple tool to open your house, your office or your car?
Well, as a child, Amelia had a cute obsession about “searching her mother’s locker key. Nothing made her happier that to succeed than to find this object and to open the mystery world full of magic perfumes, make-up products and adorable jewelleries which could give her the “real woman “look.
This “key” symbolise how the designer was discovering her love for beauty and fashion.
The spring/summer`09 collection is coming to remind to every woman how the key of all kind of troubles can be easily found exploring the interior universe, the pure and creative side and sensibility.
Since red and blu- fresh primary colours are suggesting passion and wisdom as a drop of vivacity in a shiny summer morning, the whites and blacks make the silhouette to look simple and clean, as an ocean reflected in the sunset and on a solitary island.
The very soft viscose and cotton fabrics are chosen for the open V-neck dresses with lining pepper sleeves or a roll straps top. The hot fluffy short jeans are matching with the key-print tops – the confident symbol of the collection of this season.